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The Alberta Northern Rockies Tourism Alliance (ANRTA) evolved from an ad-hoc committee in 2007 and was founded under it’s new structure as a  ‘Not for Profit Society’ in June 2013 in order to grow tourism success in the region.  The group received an $80,000 grant from the provincial government to continue to form the organization as well as complete a formalized Destination Management Plan for the region. The ANRTA covers the area of Hinton, Edson, Grande Cache and Yellowhead County, and partners with the surrounding Destination Management Organizations of Tourism Jasper, Grande Prairie Regional Tourism Association, Banff Lake Louise Tourism, and Brazeau Regional Tourism.